Cassia

 The Band I looked at that was similar to my band was called Cassia. This is  a boy band. I looked at their first and only album which was called replica and looked at eh posts that they made 4 weeks before the album released on twitter and 4 weeks after it released on twitter. I did the same with instagram.

The timeline

https://prezi.com/i/xfd-apr0fu9b/

This was the website I found them on.  I searched for up and coming uk indie bands. This was the list that a chose and it came up with a lot of  options of that I picked cassia. 

I went onto youtube and looked at one of their songs. The song was called "Do it Right". In the song i found the description to their social media, this included their twitter and their instagram.

I wnet onto their spotify to look at their album and when it was released so I could find the posts on their social media to 4 weeks before the release and 4 weeks after the release. 

I looked at both twitter and Instagram. Twitter had a lot more posts than the instagram.

This post is just a simple post of them talking about them going boarmasters. It simply highlighsts the bans daily life and what they do which is building up to this big album release. This makes them seem more relatable by the fans making them more enjoyable to listen to when their actual album would release. 

This is a a post about before the albums release. It is about how many pre orders people have gotten already. H efirst speaks about how he just got back from america showing more of what his life iis like. He then praises his audience as a lot of albums have been bought already. He then proceeds to promote the album further telling his instagram followers to continue buying it. This is clearly done to just promote the album further and it was effective. The band needs the album to get as many sales as possible.

Cassia Introduce a UK tour to their viewers. This is further promoting the album, it is a good way to get people to by the album but also a good way of connecting with the audience as performing live with them would be a very enjoyable experience for people. There is this trend among the posts that shows the band constantly promoting the Album. This is present in almost all post before the album comes out. 

This is showing moments before the album releases a little sample of the song that would be featured in the album. A chilled out version. It builds up the hype of the people that are waiting for it to be released, so giving small samples of what is to come will build up peoples expectations which makes the actual release more impactful. 

These last two posts show the actual release of the album. The band are celebrating in this photo and also they are thanking their audience for the success of the album for selling so well. This was the last post they did after the album was released and did not post for a long time. This whole process was very interesting with their Instagram. They start showing themselves and their normal lives at first making everything seem normal while the audience are waiting for the album to the release. Then as time goes on and as it gets closer to release, the post a lot of promotional material that would  get a lot more people to  pre order it. At the same time introducing a tour which further builds up the excitement of their followers. Little samples of their song that all builds up into one big release introducing their very first album. 

Twitter

The twitter of Cassia was very similar to their instagram in terms of the type of posts. However there were far more twitter posts than there were Instagram posts.

One of the posts They uploaded before the release of the album was this one. This was one of many twitter posts of them promoting their tour. They did this a lot to bring as much exposure to the album as possible. They posted all of the sold out venues whenever they were sold out, this urged people to go and book to go to the tour as time was running out. This tour is effective in connecting with the audience further. This tour is also good in further promoting the album.

This was also one of many posts of them promoting the pre sale. This is because they wanted to promote the album as much as they can in the build up to the actual release, getting is much sales as they can before it releases and even more of the album are sold. This can be useful for our band, we can post a lot of promotional material for the music video on social media, making the campaign very effective in getting as much popularity as possible.

This post is a simple small post of them talking about the shows they have cojming. They say big news as they are about to release another post about their upcoming shows which builds up anticipation of the followers.

This is more promotion. This is them introducing their Casia shirts. merchandise is a very effective way off of making money in music, the whole hype of the live shows encourages people to pick up some clothing to support the Band, and show how much they like the band. This will also help them feel very involved when there are concerts, all of this is why merchandise is very common when bands are trying to promote their songs, albums and concerts.

This shows one of the songs that they made on their album. This shows a little taste to what is about to come in the album release and builds excitement for the audience. This could be useful to our campaign to show song samples to promote the music video

This post highlights the bands normal life and the process in creating their songs, this gives a bit of an insight for the followers to see what they do and how the creation of their music videos works. 

This post here shows the official release of their album. Shows the result of all of their time in creating this album. The wording in this post thanks the followers for the support in the journey of the creation of their album. This makes the followers feal very appreciated and feel apart of the whole process of the creation of the album and feel like they are apart of the band themselves and are ready to experience these songs which they will enjoy a lot. This will help the album be very successful by the album making a lot of money because of the fans of the band. The contact between the band and the fans is very important for the album, and this band execute it very well. This can be useful for our social media campaign with the official release of the music video and thanking everyone.

These two posts were the final posts they made after 4 weeks of the release of the album. At this point the band have now started to sway away from the actual album and are done with the whole campaign of promoting the album and the release of the album. 

This is after the album was released showng how successful it was, as it was getting to the top charts. This post shows the success of all the album advert posts they made on al of their social media, it shows the result of the build up to the release of the album and the release of the album.

This whole process of multiple twitter posts shows the whole process of them releasing the album. There were far more twitter posts than instagram, so twitter was their main source of promotional content and instagram they only posted the important things. I have learnt that the most common thing in these social media posts are the constant promotion of their album, they constantly make posts about their tours and encouraging people to go. They make multiple posts about the release of their album and encouraging people to pre order it. All of this is done in order to get as much puplicity as possible and to get as many sales as possible, they want to expand their band as much as they can so they can become really successful and popular. Elemetns of these can be useful for our social media campaign. We can use a lot of promotional material for the music video and upload pictures of merchandise in order to promote the music video. I have learnt that using a large quantity of posts really help in the process of creating a social media campaign. All of these elements would really help in creating a really successful campaign and a really good music video. 

The Camera Workshop

 We looked at Cameras and How they are used for the creation of our music videos. 

We first looked at this screen. Throughout this whole workshop we looked at the small screen to see the camera footage. This is used for getting a better look at the footage. This is useful for a class looking at a camera shot. It can be useful for the music video as if we want to see exactly how our shots look then we can look into the screen.

This here shows all of the different prime lenses. The prime lenses are different than the lens that can zoom in and out. The prime lenses are all at one specific distance but to a higher quality of the same distance but with the zooming lens. All of these lenses can be very useful for filming a music video. It can be useful for our band, If we want to take a very high quality close up on one of the band members, then we can do that easily because we can take one of the lenses that would be very closely zoomed in rather than taking the default lens and zooming in. It is very useful as I could take a variety of different shots at different distances with these, and they would all be high quality which means that the music video would look really good.

The small screen can be used to adjust the shutter angle. A shutter Angle at 180 degrees is neutral and the image looks really normal and realistic. If the shutter angle is lower, then the image would look more dark, this could be used for more darker music like rock. If the shutter angle is higher then the image is more warm. This can be used for our band which is a very happy indie pop song, This can be useful for representing the themes and showing off the mood very effectively.

We learned on how to instruct people how to move. We have to tell them the exact movements and be clear of where they want to be. We have to talk as much as we can to them, if talking does not work than we can move them slightly with our hands, sort of direct them to where they need to go. This is useful for filming the music video as we know how to instruct the band actors.

The treatment

 Media - Google Slides

Muisc Video Carol Venallis

In Media we looked at about experiencing music video. Carol Venallis compared a music videos to early Russian movies. The idea is that both are very limited

 Formalist Russian Movies are very limited. They was not sound so they could not dialogue in these films. Most of the population is Russia was not able to read. So they could not put text on the screen for dialogue as most of the audience could not understand. This lead to editing being used. A lot of unique editing effects were used in these films in order to create meaning for the viewers watching.

This is similar to how music videos are made. They dont really have any dialogue in them. Music videos have very short shot duration, so not a lot can be included in the whole duration as it is usually just two minutes. There are so many close ups, and performances shown in music videos. This is what majority of a music video is made up of. A lot of expressive editing is used in Music Videos to make to look very unique and to create some sort of meaning to it. These are the similarities between Formalist Russian Films and music videos.

All of this information is useful to the creation of our sequence. As we now know a better understanding of how music videos are constructed and the different elements of music videos. 

Artist treatment

Looked at different artist treatments. The label will choose and artist and a track. The director will send the a treatment to the label. The treatment should be able to tell the label what type of video the driector is going for. The label will decide. The music video is supposed to be an advert for the artist and an advert for their music. 

Looked at different treatments to get an idea of how they look. These are some of the pictures of treatments that we looked at. 

These are some instructions as to what we are going to do as a group. We have to make a treatment using the artist, showing the name of the track and the link to the track. We have to get photos of artist that have a smililar style to the type of track we are doing. The track we are going for is an indie pop boy band. We have to get photos that show the different elements. 

This will help us a lot in the creation of this music video, as it will help decide how the actual music video is going to look. On the whole, it has to look like. This has to portray the personality of our band. It has to promote them which is why that the treatment is very important to the music video as we would want to make the video look how we want it to look and help us to get an idea of how it would look and if it is effective in showing the artist.

Auditioning the artists

 We got a lot of people to audition for the band to be in our music video. We choose people who are already in a band together. So this was very useful to us as these people really looked like the parts that we were looking through. We were looking for very youthful people to be in our music video. Here are the faces of the people.

This are the A1s that we chose. They really look the part. It also very helpful that these people are already in a band together.

All of these three boys look the parts of who we are trying to portray. They look really young which is similar to the people that were perfoming in the band as they look very young as well and they could definetly pull it off and look the part. This is very useful to the creation of our music video as we have now got the cast ready and we can organise the rehearsals with them every week. We got the cast very early so it means we can practise a lot with them meaning that we can get more prepared for the music video. It is useful that they are an actual band as they like each other and are able to work with each other easily and it would make the process of rehearsing and filming the music video a lot easier. 

We did audition other people in the school. 

This person looked the part and was effective in playing the guitar. However we thought that this was not our style and we wanted something different, it wasnt the type of music that our band was. So we decided on the other three members who were already a band and played music that was similar to the song that we chose. 

We liked the audition of this one as well. However we felt like that the music did not fit the type we were going for. We also felt like he didnt look the part, we needed someone who looked a lot younger so we decided on the other band. 

This whole process of auditioning is very useful to the creation of our music video, because we have to make sure that we audition multiple people. This is so we can explore all of the different options and after the auditions we can look at all of them and make a final decision. It helped us in choosing the perfect members for our band. The people we ended up choosing were the type of people that would fit the best into our band and  it would help in creating a good video.

The Genre task

 I got some images from an indie pop band. The band and songs that chose was first called tres oui. These were Some of the photos that I chose. This whole song all centered around one main image of a band with the lead singers face in the middle of the screen.

                                        In this shot you can see the whole band performing showing each artist member. This seems to be a live performance type of music video.It shows how they are as a group. 

This shot shows a guitarist that is playing the guitar. There are more shots like this in the song closed up on eacch band member. This does not have multiple different shots and locations because it is one band performing in this one space so It just wants to focus on the band and not anything else.

The clours are quite unique in this band performance, in some parts it it blue, in some other parts the image color is purple. There are different colors that can be used. I feel like that we ca n really take something from this video with the lighting and use lighting in the music video so it is very unique. This was the main aspect of this music video that I found unique which was the lighting. 

This was the song that I brought to my group. We compared all of the songs we brought to the class and compared them to see what elements we could bring in to our music video.

This song was called Nightmares by Easy life. All of these shots clearly make this song very unique. There are bright colours  in all of these shots and that shows that the mood of this song is quite happy and ubpeat which contrasts with the name of the song. It shows some sort of narrative about a boy in a hospital, however it does not really much and is mostly about the visuals. The set is in a hospital. The hospital set is something that is very unique about this song and was created in a studio. The people in this song are all different ages and I dont think the whole band are shown in this specific song. I like some of the aspects of this music video such as the light vibrant colors. It has a very happy tone to it which fits with the mood with our band that we chose and the whole theme of this song fits with our track.

Here is a picture of us all looking at the band images. These are all the artists that we choose to look at. 

This next song was called Hi by Indoor Pets. This music video also has very bright colors in it with one of the band having a bright yellow shirt. Someone seems to be jumping on a trampoline. They all are having fun in this video. This music video as more about the whole band having fun and jut focusing on their music rather than creating a narrative. This music video is the type of fun music video that we are going for. It was similar to the nightmares song because both of them use very bright colors. 

This One is called the Goa express. In This one, it shows a narrative. This narrative seems to be about a group of boys that are traveling the world. This one seems to have a location to it. Rather than being filmed in a studio. This type of indie pop music video would not be possible as it could not be filmed in a studio.  This still presents some for of performance as all of the other photos do with the band having shots in this video where they are performing. This one is probbably the one with the most story out of all of the other songs. This type of whole idea is interesting and how it is a lot different to the other indie pop bands we looked at.

This one is called Lacuna Common. It is by English Weather. This one is very similar to the band I chose with it just being a performane with an audience. This one uses different lights. In the third shot in this sheet it shows purple lights being used, this is very similar to the band I looked at as there were purple and blue lights in hte band I looked at. This one looks very intense, it gives off a very hard core rock vibe. This type of video would not be possible. The people in this song seem to be having fun performing. It all shows their unity as a band when the music video is just a performance. This can be useful for our band to see how we might film the individual band members. 

This is a picture of all of the different Artists that we looked at. We looked at all of them and saw what they had in common. Two of them were live performances that were being filmed for a music video. Two of them were very unique and fun and utilized very bright colours. One of them had more of a narrative to it, that one was really the only one that seemed to have a bigger narrative than the others. The hospital one did seem like it had a narrative, but it was really just an extra addition, and  the video is mostly focused on the artists and the colours. What all of them had in common is that all of them were having fun with each other performing. We decided we just wanted to focus our band on the actual artists and them just performing and having fun. It would be very similar to the hospital music video and Hi by Indoor pets, as they both have very bright colors and have a more fun feeling to it.

Found the song

We decided on a song. The first song was called do what you want by Bethany Dyson. This was the song that I presented to the class. I chose this song specifically because it was a nice upbeat song. I thought it had a very good character to the song.  It had barely any listens on Spotify and on soundcloud. The voice sounded young and I thought we could easily someone in this song. The upbeat mood meant that we could be really creative about the song. I showed it to my group, and we ended up deciding that we would look for a different song because the voice of this song was not the voice we were going for, we wanted something a bit more unique.

This was the song that Sarah showed to the group. This is called royalty and it is by Alissa Cruz. This song I liked at first, i thought we could get someone from the school that would match this voice. I then listened to it again and then decided that it would not really fit what we were going for and would be very hard to make a good video out of it. This was because this song was kind of slow and relaxed. This song also did not have a chorus in it, so the whole way through it was the same and We decided that it was kind of relaxed and we wanted something more fast paced. 

We eventually decided on a song. This song was called Light pollution and to was by MAK. This song is made by a band so our first thoughts were that it would be really useful for a music video as there were other people playing other instruments that we could get. We thought that the song would be very effective for our music video. This is because the song had more energy than the other songs we chose so we could do a lot with it. The band that were in the video would be easy to cast as the people in the video are very young so we could get A1's to be in the band. The song had a chorus to it as well which was very useful and the we though it had a lot of character to it and something we could sell with a music campaign. so we ultimately decided that this was the song that we wanted to go for. This is very useful to our music video as we have to make sure that we choose the perfect song that we could make a unique video with and that has a character that we can portray in the song.

 

Workshop

  In Media we looked at different artists and how they rise or how they can grow. Single artists are more likely to be chosen by labels rather than bands as shown in this photo. This is because Artists it is easier to focus more on one person rather than a group of people. With a band it is harder to grow their brand because every person would have a different chararcter which would be hard to portray a certain personality. The band might disband or one person might leave and the whole band dies. A lot of more solo artists are emerging because of lockdown and people being in their room

The different types of ways to grow and artist or band, labels will try to make them popular by making unique music videos out of them. For an artist, a music video can be made by using a lot of unique scenary in the background that portrays a certain theme and shows the type of character the artist is. For this song, the imagery portrays some sort of party vibe. This artist would be ve effective in getting viewers. This is because the

One the other side, a band music video does not really have a lot of different image locations and is usually just one set location where all of the band can be seen. This is done in order to show that they are together as a band. This can attract some audiences that are into bands and will  enjoy that type of atmospehere

Casting

 We need to Cast:

A guitarist

A drummer

A base guitarist.

Lead Singer

We looked at people we would like to cast for our Music video. We were given a list of people that have music lessons. We have looked  at three names. The names we got were, oscar botswain for guitar, we got Aaron Tharatmanatnam bass guitar and We chose George Robertson as our lead singer. We chose these three people for and audition on monday. The audition on Monday. The audition should just be looking at them playing their instruments and listening to them playing the instruments to make sure that they are the right fit for are music video. This aspect is very important for our music video as we have to make sure we have to get the right people. The people who are very confident in front of Camera. We think that these three people suit the roles and the types of characters we are going for. The musicians in the music video are very young. So it was easy for us because we could easily cast it by getting A1's as they would fit the music video because they are roughly the same age as the people in the music video. Sarah Sent an email to all three of these people asking them if they want to be in the music video. We will also go and talk to them in school to tell them exactly what we are doing and what their role is into he music video.