Cassia

 The Band I looked at that was similar to my band was called Cassia. This is  a boy band. I looked at their first and only album which was called replica and looked at eh posts that they made 4 weeks before the album released on twitter and 4 weeks after it released on twitter. I did the same with instagram.

The timeline

https://prezi.com/i/xfd-apr0fu9b/

This was the website I found them on.  I searched for up and coming uk indie bands. This was the list that a chose and it came up with a lot of  options of that I picked cassia. 

I went onto youtube and looked at one of their songs. The song was called "Do it Right". In the song i found the description to their social media, this included their twitter and their instagram.

I wnet onto their spotify to look at their album and when it was released so I could find the posts on their social media to 4 weeks before the release and 4 weeks after the release. 

I looked at both twitter and Instagram. Twitter had a lot more posts than the instagram.

This post is just a simple post of them talking about them going boarmasters. It simply highlighsts the bans daily life and what they do which is building up to this big album release. This makes them seem more relatable by the fans making them more enjoyable to listen to when their actual album would release. 

This is a a post about before the albums release. It is about how many pre orders people have gotten already. H efirst speaks about how he just got back from america showing more of what his life iis like. He then praises his audience as a lot of albums have been bought already. He then proceeds to promote the album further telling his instagram followers to continue buying it. This is clearly done to just promote the album further and it was effective. The band needs the album to get as many sales as possible.

Cassia Introduce a UK tour to their viewers. This is further promoting the album, it is a good way to get people to by the album but also a good way of connecting with the audience as performing live with them would be a very enjoyable experience for people. There is this trend among the posts that shows the band constantly promoting the Album. This is present in almost all post before the album comes out. 

This is showing moments before the album releases a little sample of the song that would be featured in the album. A chilled out version. It builds up the hype of the people that are waiting for it to be released, so giving small samples of what is to come will build up peoples expectations which makes the actual release more impactful. 

These last two posts show the actual release of the album. The band are celebrating in this photo and also they are thanking their audience for the success of the album for selling so well. This was the last post they did after the album was released and did not post for a long time. This whole process was very interesting with their Instagram. They start showing themselves and their normal lives at first making everything seem normal while the audience are waiting for the album to the release. Then as time goes on and as it gets closer to release, the post a lot of promotional material that would  get a lot more people to  pre order it. At the same time introducing a tour which further builds up the excitement of their followers. Little samples of their song that all builds up into one big release introducing their very first album. 

Twitter

The twitter of Cassia was very similar to their instagram in terms of the type of posts. However there were far more twitter posts than there were Instagram posts.

One of the posts They uploaded before the release of the album was this one. This was one of many twitter posts of them promoting their tour. They did this a lot to bring as much exposure to the album as possible. They posted all of the sold out venues whenever they were sold out, this urged people to go and book to go to the tour as time was running out. This tour is effective in connecting with the audience further. This tour is also good in further promoting the album.

This was also one of many posts of them promoting the pre sale. This is because they wanted to promote the album as much as they can in the build up to the actual release, getting is much sales as they can before it releases and even more of the album are sold. This can be useful for our band, we can post a lot of promotional material for the music video on social media, making the campaign very effective in getting as much popularity as possible.

This post is a simple small post of them talking about the shows they have cojming. They say big news as they are about to release another post about their upcoming shows which builds up anticipation of the followers.

This is more promotion. This is them introducing their Casia shirts. merchandise is a very effective way off of making money in music, the whole hype of the live shows encourages people to pick up some clothing to support the Band, and show how much they like the band. This will also help them feel very involved when there are concerts, all of this is why merchandise is very common when bands are trying to promote their songs, albums and concerts.

This shows one of the songs that they made on their album. This shows a little taste to what is about to come in the album release and builds excitement for the audience. This could be useful to our campaign to show song samples to promote the music video

This post highlights the bands normal life and the process in creating their songs, this gives a bit of an insight for the followers to see what they do and how the creation of their music videos works. 

This post here shows the official release of their album. Shows the result of all of their time in creating this album. The wording in this post thanks the followers for the support in the journey of the creation of their album. This makes the followers feal very appreciated and feel apart of the whole process of the creation of the album and feel like they are apart of the band themselves and are ready to experience these songs which they will enjoy a lot. This will help the album be very successful by the album making a lot of money because of the fans of the band. The contact between the band and the fans is very important for the album, and this band execute it very well. This can be useful for our social media campaign with the official release of the music video and thanking everyone.

These two posts were the final posts they made after 4 weeks of the release of the album. At this point the band have now started to sway away from the actual album and are done with the whole campaign of promoting the album and the release of the album. 

This is after the album was released showng how successful it was, as it was getting to the top charts. This post shows the success of all the album advert posts they made on al of their social media, it shows the result of the build up to the release of the album and the release of the album.

This whole process of multiple twitter posts shows the whole process of them releasing the album. There were far more twitter posts than instagram, so twitter was their main source of promotional content and instagram they only posted the important things. I have learnt that the most common thing in these social media posts are the constant promotion of their album, they constantly make posts about their tours and encouraging people to go. They make multiple posts about the release of their album and encouraging people to pre order it. All of this is done in order to get as much puplicity as possible and to get as many sales as possible, they want to expand their band as much as they can so they can become really successful and popular. Elemetns of these can be useful for our social media campaign. We can use a lot of promotional material for the music video and upload pictures of merchandise in order to promote the music video. I have learnt that using a large quantity of posts really help in the process of creating a social media campaign. All of these elements would really help in creating a really successful campaign and a really good music video.