Interview with a music manager

 Emma is a music manager, started out as an artist, she is in publishing music. Her dream was in to be a singer she, got a development deal. Eventually she started doing collaborated song writing career. She eventually started finding artist and nurturing artists helping them develop. She gets brought into work at syco. She partnered up with a music manager to develop artists. She is diverse and puts herself throughout various ranges of music and that helps the company be financially stable. Before someone would find an artist or band and help them get bigger and spread their reach throughout the music industry and get them a record label. Now Artists will already have to be an established artist in order to get themselves a record label, they have to have a platform before going to a record label. Now because the internet has come in because there are many platforms to produce music. She helped her artists be putting them on features which would help establish themselves as an artist and building up a fanbase. Her company is diverse with the type of artists they take. A boy has done a cover of a song that was released 15 years ago and now he has gotten a deal, the song he used was from an artist that the music manager worked with. The artist had released 3 songs prior to it. The song blew up and it is put on playlists and it is put on many Instagram stories. About £500000 pounds is for about 100 million streams, the original video was at 89 million streams and then after the cover, it went to 600 million streams.

The cover of put your records on. The cover is by Ritt Momney.

The original song which was by Corinne Bailey Rae.

It shows how someone like that can rise off of making a cover off of another video. This was spread by a popular makeup tutorial tiktok channel that made a tiktok including the song. Tiktok is a very popular app that has become extremely successful over the past couple years and an app like that really helped spread the song which also affected the original songs popularity as well. It shows the change of how artists rise from the past and to now the way social media has a large impact on the how an artist becomes successful.

Specific things she was scouting for, such as watching performances and seeing how the audience are reacting. She also looks online and sees what their view numbers are or stream numbers are to see of they have a following already.  She looks to see how much talent they have. If the person already has a following than they would go for them because it would help make them millions because of the amount of streams and views they could get out of it. There are different ways of doing it and each artist has their different ways and she goes for a wide variety of artists and how she approaches them with different strategies to develop them.She has new artist and old artists. Physical copies of songs are popular in different countries, in the Asian market there is a lot of physical copies of songs, whereas in the UK it is mostly digital and streaming. For music videos, they are used because it is an option for extra revenue.