Andrew Goodwin conventions of music video

 Andrew Goodwin is a theorist that proposes there are set conventions that can be applied to all music videos.

He says that there is a visual link between the music video and the lyrics. Its how lyrics that the artist says when singing links to the visuals. The visual music video would be edited in a way that would link to the lyrics of the song to show the genre or have a set that would match it.

This is present in a song such as old town road by Lil Nas X which has lyrics about horses in it. The music video features horses in it and this links well.

He also states that there are links between the overall theme of the music video. Editing on the music video might link with the whole mood of the song. 

There would be songs 

He also states that there is intertextuality with songs where they might take a something from somewhere and try and fir it in with the song. An example of this would be a song like Iggy Azala fancy. This song takes multiple references from the movie called clueless which features multiple 

le references to the movie and recreates the scene this is effective in attracting the audience as If the audience understand the reference then some audiences would get interested as it fits in with the song.

Andrew Goodman also said that the song would fit in with the genre. This is present in songs such as shake it off my Taylor swift which is a very upbeat song. It has a bright white background with multiple background dancers that wear different costumes with bright vibrant colors. This is done in order to show the bright genre of pop music. This would help attract that type of young teen audience that are interested in pop

Andrew Goodman also states that songs would be voyeurism. This is when the artists intention is to get the audience to look at them. This is can be done in ways such as the artist sexualising themselves to get the viewers to look at them. For example the Nicki minaj song anaconda clearly

sexualises herself with all of the different outfits she is wearing to get people to focus their attention to her witch attracts a lot of viewers.

Another One of Andrew Goodwins conventions are the focus of the main artist. A lot of the time the artist is the main selling point of the music video. There many videos that clearly focus on the artist this is present in song such as stormzy shut up which is one shot of the music video on him. In the video shut up the camera shows stormzy as the main person who is in the middle rapping. In this song he does this to establish himself as the main artist of the song.

Another aspect of music videos is performance based music videos that feature performances such as a band performing.

There can also be narrative based music videos that want to tell a story such as little mix black magic in which the girls get powers that get them more attractive so they can attract men.

There can also be concept based music videos such as ok go's music videos. There are videos that they release such as needing/getting which is when they are in a car and driving with a pole out from the car which collides with multiple objects and makes different sounds